Business Engagement in Social Media, is it Necessary?


More and more people look to search engines, social media, product reviews and other technologies to make informed purchasing decisions. As consumers, we no longer have to rely on slick marketing to influence our choices. As business owners, social media & reviews, is now a part of the "new age" of marketing and customer service we live in.

Why is it important to respond to reviews and engage in social media? A review is the beginning of a dialogue. Increasingly, customers are sharing their experiences online. If a business truly wants to understand how customers perceive their products & services, and influence perceptions in the market place, engaging in social media & reviews, is a must.

A company can learn from listening to customer reviews. Often a common complaint or common compliment will be revealed. This enables management to take appropriate action or reward departments that are doing a good job.

Reviews can be seen as part of customer service. By providing responses to reviews, the customer will experience the same kind of prompt and engaging attention often promised when beginning the customer journey. This is especially true for reviews that include an element of complaining. Responding to this type of review shows that your company cares. Not only will you demonstrate that your company cares about the customer but that you care about how your company is being perceived. Responding to the customer voice is a part of customer service and maintaining your company reputation. 

Managing social media and customer reviews can be a daunting task. Fortunately, there are tools available to help with this. Review and social media alerts can be set up through 3rd part tools. These alerts enable the business representative to respond or engage with online comments almost immediately. If you're interested in setting your business up with social media management tools, please contact us.

14 comments:

  1. Social media is one of the top marketing strategies. Just about everyone is taking the time to work Facebook, Twitter, GooglePlus, LinkedIn, Pinterest, and so on.
    Magento extension Development

    ReplyDelete
  2. This comment has been removed by a blog administrator.

    ReplyDelete
  3. SEO is the process for humanizing search engine rankings by driving traffic to your website. In the period of online competition, OpenDG have reached the target viewers by best SEO services.Opendg is one of the
    Best digital Marketing Agency in Hyderabad

    ReplyDelete
  4. This is an excellent post I seen thanks to share it. It is really what I wanted to see hope in future you will continue for sharing such a excellent post. DigiMarkCentral

    ReplyDelete
  5. Excellent information on your blog, thank you for taking the time to share with us. Amazing insight you have on this, it's nice to find a website that details so much information about different artists. www.rankible.com

    ReplyDelete
  6. The changing technologies the SEO tools and techniques are updated from day to day. In each and every SEO training institutions you will find some common training features cheap seo tools

    ReplyDelete
  7. Hi,

    It's great. Thanks for sharing this with us. I learnt some good knowledge about SEO and Digital Marketing... I'd like to share this article.....
    Seo job training in chennai

    ReplyDelete
  8. This is a great post. I like this topic.This site has lots of advantage.I found many interesting things from this site. It helps me in many ways.Thanks for posting this again.
    what to do after your started your LLC, what to do when you created your first startup

    ReplyDelete
  9. This is also a very good post which I really enjoyed reading. It is not every day that I have the possibility to see something like this..
    web professionals

    ReplyDelete
  10. I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business. WEBSITE IMPROVE

    ReplyDelete
  11. Social media can play a vital role in your brand building for sure. seo services

    ReplyDelete
  12. I Will Provide Seo Blog Comment Service. & niche relevant blog comment service we provide a quality service with 100% Buyer satisfaction and My team Believed in Quality work not Quantity Contact me Now 24/7.

    ReplyDelete
  13. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. High Quality

    ReplyDelete
  14. Thank you very much for writing such an interesting article on this topic. This has really made me think and I hope to read more. Buy Backlinks

    ReplyDelete