Social media, it’s all about connecting with friends, colleges and like minded people online. There are some basic symbols that are used within #socialmedia content that help people connect and engage an audience. Here is a simple explanation of using the most common social media symbols that will help social engagement: the # hashtag, the + symbol and the @ symbol.
The #Hashtag Symbol. When adding a # hashtag in front of a relevant topic words, keywords or phrase, such as #socialmedia, allows posts that are about social media to be categorized for this topic. This results in posts having an increased search-ability for topics or key-phrases proceeded with a hashtag. Additionally, clicking on hash-tagged phrase within a post, shows you all other posts that include that hash-tagged phrase or topic. When a # hash-tagged keyword or phrase becomes popular, they often become part of trending topics. Hashtags are supported by Twitter, Instagram, Facebook, Tumblr, LinkedIn and Google+. Consequently, hashtags are the most recognize and used symbol in social media. Hashtags help people share a topic, they do not direct the message to a specific group or person.
Hashtags on Instagram ,Tumblr & Pinterest work slightly differently. Including #hashtag in the image caption, allows the picture to be included on a page of all pictures using that #hashtag in addition to increasing the search-ability. Once the post has been made, tapping on the #hashtag allows the page to open with all the related images. Tumblr works similar to this with a few more setting options available, see Tumblr tagging rules here. Pinterest basically follows the same rule but hashtags are not part of their search feature. It is advisable to use # hashtags on Pinterest that are more specific or used for branding. Hashtags that are too general don’t bring up a very desirable result, as their search doesn’t recognize the # symbol.
Using the @ symbol on Facebook and Twitter posts. When using the @ symbol before a person’s username or page on FB & Twitter, directs the post to that person or page. The person or organization will then receive an email or notification. Writing a person’s name in a Facebook post “tags” that person and they will receive an email that they have been tagged.
Using the + symbol on a Google + post. Using the + sign before a person’s name on Google + works just like the @ symbol on FB or Twitter. The person or group will be notified of their mention in the post. Google also has communities, participating in these communities will help you “spread the word” and keep you in the loop for your desired interest.